Tuesday, 23 November 2010

Analysed film posters

Again me and my group have to make a film poster for our trailer. So i thought i would analyse well known horror film posters to help me decide what would be best for our own poster to attract our target audience.

This film poster is quite simple, its got a dark, cold feeling about it which is typical of horror. Also what makes it more mysterious is it doesn't have much writing other than a tag line on the left hand side in a smallish font saying "I will do anything to live" which already suggests to the audience this is a horror and will inlove nar death or even death experiences. Themain image is the background of this poster, it is quite intresting the main protagonist (a woman) looking in the mirror which she could be doing as a day to day basis as she could be getting ready for bed or something as she is by the sink in a which looks like bathroom whilst not dressed in many clothes. However there is a strange looking man/boy in the mirror but quite fadded out so looks almost like a ghost. However when the audience look at this poster its almost like the audience themselves are that ghost as we are looking behind the protagonist into the mirror.
The only other bit of writing on this poster is the actual title of the film 'The Unborn' it is used in a very simple yet bold letters, its a bright white colour which comes out of the image as the rest of it is dark and black. Also the colour white gives it a ghostly effect to the poster.

This film poster for saw is very different to the one above for many reasons. First of all unlike most horror films and posters, its not dark infact there are is alot of white, like the background. The thing that hits the audience most of all is the image in the middle of the poster, which is a chopped off hand. This is a disturbing image yet its clever because you have no idea who the hand belongs to as there isn't a picture ofthe protagonist like the poster above. This poster is clever to make the audience wonder alot about this certain poster and what the film is to do with as it doesn't give anything away the only clue on the poster is again in a small font which doesn't stand out from the rest of the poster and that is "every piece has a puzzle". All this mystery makes the audience interested in the film as no one is to know what the films about untill you watch it.
The only other thing that stands out from the rest of the poster is the actual title of the film "saw" it is a browny red colour which makes it look like old stained blood as its all scruffy writing aswell.

This is the final film poster i have analysed. Again this is different from the other two, its more busy to the other two above, however like the unborn poster the main image is the background. The protagonist is again used in this poster, it shows her looking in pain with hands that look as if they belong to a creature grabbing her down. However the fire around her is hiding what the creature is thats pulling the woman down. The fire has been used well in this poster as hell is asociated with hire and devils, hense why they have used fire in this poster. This is also different to the other two posters in the sense it gives more away about the film, as the background of this image has lots of old looking houses which shows the audience the film will involve houses like moving into a new one which is haunted or the protagonist gets lost and stays in a house for the night but just with the wrong type of person. It can sugest anything. Also this posters has more writing to the other two posters, its tag line says "Christine Brown has a good job a great boyfriend, and a bright future. But in three days she's going to hell" just by those lines its already given away some of the plot but cleverly leaves the audience still wondering about the films plot. Again the poster is dark even if there is abit of colour from the fire, the background is night time which again is typical of horror films but this makes the title stand out from the image, just using the colour white and having it old fashion bold writing gives it all a creepy effect.

After looking at all 3 posters i have realised they all put the title at the bottom of the poster, it is also always in capital letters to make it stand out from the the poster. The colours they use aswell are always very bland because of the background colour/image is userally dark. If light then the title would be a bland drk colour. It also gives me an idea of using our protagonist in the picture either just having a small section of her like her eye as she imagins things or having her looking scared in some sort of way. I also realised that they do not give much away about the ghost/creatur/villian so i think me and my group will take that into account. The last thing is we wont put many words on our poster as its more likely they don't have much written just a small catch line to make the audience wonder.

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