For my trailer the protagonist is totally isolated from from the rest of society by moving far away from home but when she returns she is again isolated she hasn't been there in years, doesn't know anyone and has no longer got anyone to turn to.
Mise en scene is used in very clever ways to create a fear to the audience, often iconography is used throughout the films, and example of this would be repeated images of blood and a very close up of a face with either a mask or something not quite right about it.
Clothes are also key within the horror films for example the protagonist would be wearing normal clothes, sometimes nice clothes due to the characters going out for the night before something happens, by the end of the night the protagonists clothes are all torn up and covered in blood. The monster/villian is often in dark clothes and often has something on his face like a mask or scratched up face so you never see what the killer looks like so gives off a mysterious effect making the audience at ease.
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